
GrowMotif
Delivering a life-saving app for moms & babies
We partnered with the University of Oregon to turn a neuroscience-backed prenatal support program into a scalable mobile app for underserved pregnant people.

BEFORE
Social impact startup with a proven perinatal health program for at-risk populations
Came to us with proof-of-concept for an avatar-guided mobile version of its program, ready for prototyping and testing
Needed a fully functioning and scalable app to secure partnerships with national organizations and reach millions in need

AFTER
Released Android mobile app “GrowMotif” on Google Play Store in preparation for pilot study, paving the way for national WIC rollout
Engaging chatbot-led virtual counseling experience authentically simulates messaging with a real person
Robust yet flexible infrastructure primed to be adapted for other health coaching applications under client’s umbrella
Challenge
Scaling prenatal health coaching for millions in need

Process
Making automated conversation feel human


Solution
Communicating authentically, virtually
Solution
Built to grow & evolve


Praise from our clients

Dr. April Lightcap
Perinatal Health Expert, Co-owner of TrueMotif

Dr. Elliot Berkman
Professor of Psychology, Co-creator of TrueMotif
Featured technologies

UX/UI Design
- Information architecture
- User flow mapping
- Wireframes & visual design
- Art direction & prototyping

React Native: Android
- TypeScript
- WCAG Support

AWS
- Docker
- Infrastructure as Code with AWS-CDK
- Deployed on ECS

Nest.js with TypeScript
- Prisma against PostgreSQL

up next
Streamlining a top language assessment platform
We helped Avant Assessment strengthen its language testing products from both the bottom up and the top down