
Better Breastfeeding
Game-changing guidance for breastfeeding
We worked with breastfeeding expert Linda Dahl, MD to develop a responsive coaching platform for delivering proven guidance to millions of parents.

BEFORE
Breastfeeding expert seeking to make a high quality breastfeeding education accessible to growing families everywhere via instructional video content and a self-assessment algorithm
Needed an online platform able to deliver personalized recommendations, resources, and feedback based on users’ needs

AFTER
Launched “Better Breastfeeding” web app designed to provide medically informed breastfeeding guidance, custom-built from an exclusive library of expert-led video tutorials
New and expecting parents worldwide can now subscribe to get 24/7 access to the breastfeeding course content, guided self-assessments, and more with an online subscription
Challenge
Overcoming fear, stigma & pain with breastfeeding medicine


Process
Bringing breastfeeding expertise online

Solution
Developing a 24/7 virtual breastfeeding specialist


Solution
Personalized video recommendations on-demand
Solution
Evidence-based progress tracking


Praise from our clients

Linda Dahl, MD
Breastfeeding Expert & Founder of Better Breastfeeding

David Kelman
Better Breastfeeding team member
Featured Technologies

Typescript & NX
- Leverage code sharing between client, API & infra code
- Commit hash as sole source of truth in deployments
- Productive developer experience

React
- Responsive web UI
- State management with tanstack-query

NestJs
- RESTful API
- PostgreSQL + Prisma
- Observable and Performant

AWS
- Infrastructure as Code with AWS-CDK
- Lambda deployment & orchestration
- Container orchestration via ECS

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