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How to develop an MVP for your software product

Jul 13

8 min read

Recent industry studies suggest that 90% of startups fail. By adopting an MVP mindset, companies can significantly increase their chances of success.

Over the past few years, the MVP approach has gained significant traction, revolutionizing the way software products are conceptualized, built, and launched. Understanding the power and potential of an MVP is crucial to driving innovation, staying competitive, and bringing successful products to market.

In this article, we will explain what a minimum viable product truly represents, explore the benefits it offers, and provide strategic ways to successfully launch an MVP.

What is a minimum viable product?

A minimum viable product is essentially a simplified version of a software product that contains only the core features and functionalities necessary to address the primary needs of its target users.

The key idea behind developing an MVP is to get a product to market quickly with minimal resources, allowing for user feedback and validation before investing significant time and effort in building a fully-featured product.

An MVP should be a functional and usable version of the software that provides value to its early adopters and allows developers to learn more about their target audience's needs and preferences. It serves as the foundation for the subsequent iterations of the product, guiding further development and improvements based on real-world user experiences.

Why is an MVP important?

Developing an MVP can offer several significant benefits for software developers, their clients, and their end-users. In this section, we will explore the reasons why an MVP is essential and how it can serve as a powerful tool to drive success in the highly competitive tech industry.

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Accelerated speed to market

By first creating an MVP, developers can expedite the time it takes to bring a software product to market. By focusing on essential features, the development team can streamline the development process, reducing complexities and avoiding unnecessary delays. This Agile and Lean approach enables the team to prioritize the most critical aspects of the product, ensuring that it reaches the market sooner than a fully-featured version would.

Early user feedback

One of the most significant advantages of developing an MVP is that it provides the opportunity to gather valuable feedback from real users at an early stage of the development process. Early user feedback is instrumental in understanding how well the product addresses the needs and pain points of the target audience. This feedback helps the development agency to identify areas of improvement, validate assumptions and prioritize future development efforts.

User feedback during the MVP phase enables developers to identify any usability issues, functionality gaps or unexpected challenges that users may encounter. This information allows the team to make data-driven decisions and refine the product iteratively based on real-world user experiences.


Developing a full-featured software product from the outset can be an expensive and risky endeavor. The resources required for building complex features that might not gain traction can result in significant financial burdens and potential losses. An MVP facilitates a more cost-efficient development process.

Reductions in development time and streamlined processes also translate to lower costs, making it more feasible for startups and smaller development teams to enter the market without incurring substantial financial risks.

The early user feedback collected during the MVP phase helps developers avoid costly mistakes by identifying and addressing issues early in the development cycle. This proactive approach minimizes the need for expensive fixes and reworks in later stages, saving both time and money.

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Reduced waste

Traditional software development methods often involve building a product with a comprehensive list of features based on assumptions about what users want. Without user validation, many of these features may turn out to be unnecessary or not align with user needs. This can lead to a significant amount of wasted effort, time and resources.

By keeping the scope of the initial version lean and focused, an MVP reduces the risk of overinvestment in features that may not add significant value to users. This lean approach not only minimizes waste but also allows developers to make informed decisions on feature additions and improvements based on user feedback and real usage data.

Iterative improvement

An MVP is not the final product but rather the starting point of an ongoing process of iterative improvement. This iterative approach allows the product to evolve and adapt based on real-world user experiences, ensuring that it remains relevant and competitive in the market.

Iterative improvement also enables developers to stay responsive to changing user needs and market trends. As the product gains traction and acquires a larger user base, developers can continue to refine and expand the offering, making it more appealing to a broader audience.

Investor and stakeholder confidence

Investors and stakeholders play a crucial role in the success of a software product. Building an MVP demonstrates progress and commitment to bringing the product to market. It shows that the development team is proactive and responsive to user needs, which can instill confidence in investors and stakeholders.

A strategically designed MVP can lead to increased investor interest and more significant financial support for future development efforts. It allows a product team to practice and demonstrate continuous improvement and the ability to adapt based on real-world data.

How to come up with an MVP for the product

Developing an MVP requires careful planning and thoughtful consideration of the product's primary objectives and target audience. Here's a step-by-step guide to creating an MVP for your software product:

1. Define your product vision

Begin by articulating a clear and concise product vision. Understand the core objectives and mission of your software product. Define what problem it seeks to solve and the value it aims to deliver to its users. A well defined product vision will serve as a benchmark throughout the development process, ensuring that every decision aligns with the product's ultimate goals.

2. Identify your target audience

Identifying and understanding your target audience is crucial for building a successful MVP. Conduct in-depth market research and user analysis to pinpoint the specific group of users who will benefit the most from your product, and to gain insights into their pain points, needs, and preferences. Tailoring your MVP to address the specific requirements of your target audience increases its chances of resonating with them.

3. List core features

Once you have a clear understanding of your product's vision and target audience, create a comprehensive list of core features. These features should directly address the primary needs and pain points of your target users. Focus on the functionalities that provide the most significant value and differentiate your product from existing competitors in the market. Remember, the goal is not to include all possible features, but rather to focus on those that are essential for solving the core problem.

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4. Prioritize features

With the list of core features in hand, prioritize them based on their importance and feasibility for the initial version of the product. Consider factors such as technical complexity, development time, and potential impact on the user experience. It's essential to strike a balance between delivering value to users and launching the MVP within a reasonable timeframe.

5. Create a product roadmap

A well defined product roadmap is critical for envisioning the future of your product beyond the MVP. Outline the planned iterations and enhancements that you envision for subsequent versions. A detailed product strategy and roadmap will provide direction for future development efforts, ensuring that the product's evolution is guided by user feedback and market demands.

6. Build the MVP

With a clear vision, target audience, prioritized features, and a product roadmap in place, it's time to start building the MVP. Keep the development cycle short and focused, aiming to launch the MVP as quickly as possible. The primary goal of an MVP is to test the hypothesis and gather user feedback, so a rapid development approach is crucial.

7. Test and gather feedback

Once the MVP is ready, release it to a select group of early adopters or beta testers. Encourage users to provide feedback and track their interactions with the product. Analyze user behavior and listen to their suggestions and pain points. The feedback gathered during this stage is invaluable for understanding how the product performs in the real world and identifying areas for improvement.

8. Iterate and improve

Based on the feedback received from the initial release, iteratively improve the MVP. Address any issues identified during testing, incorporate user suggestions, and enhance the user experience. Use the insights gained from user interactions to refine the product's features and functionalities. Remember that an MVP is not a final product but a stepping stone toward creating a fully-featured and successful software product.

Where to draw the line between MVP features and non-MVP features

Defining the line between MVP features and non-MVP features is crucial to the success of the development process. Here are some guidelines to help you make informed decisions:

Core functionality

MVP features should focus on providing the core functionality of the product. These are the features that directly solve the primary problem for the target audience.

Must-have vs. nice-to-have

Differentiate between must-have features, which are essential for the product's viability, and nice-to-have features, which can be added in later iterations.

User impact

Consider the impact of each feature on the user experience. Features that significantly enhance user experience or remove critical pain points should be prioritized.

Development effort

Evaluate the development effort required for each feature. Complex features that consume significant time and resources might be better suited for future iterations.

Competitive advantage

Identify features that provide a competitive advantage for your product. These features should be included in the MVP to differentiate your offering from competitors.

Technical feasibility

Assess the technical feasibility of implementing each feature within the desired timeline. Avoid overly complex features that might delay the MVP's launch.

Resource constraints

Consider the resources available for MVP development. While ambitious features may sound appealing, it's essential to stay within the available budget and timeline.

MVP case study: AirBnB

Airbnb is a famous example of an MVP. The founders had the idea of letting people rent out their homes to travelers, but they weren't sure if it would actually work. They didn't have much money to invest, so they came up with a plan. They decided to rent out their own apartment to test the waters.

To do this, they quickly built a basic website to showcase their apartment. They were able to find people interested in renting it out. This positive response validated their idea and showed them that there was a demand for this kind of service. This early success gave them the confidence to keep going and improve their website, turning it into the successful platform we know today as Airbnb.

Final thoughts

Developing a Minimum Viable Product is a strategic approach for software development that offers numerous benefits. It allows you to validate your product idea, gather user feedback, and refine your offering based on real-world experiences.

An MVP is not a half-baked or subpar product; it should be functional and deliver value to early adopters. Striking the right balance between a lean, feature-rich MVP and non-essential features will be critical to creating a successful foundation for your software product.

Partner with Twenty Ideas to craft a winning MVP strategy. By carefully planning your MVP and prioritizing core features, you can build a solid foundation for your software product and set yourself on the path to success in the competitive market.

Take the first step towards your journey to success by contacting Twenty Ideas today!


Steve Ransom

In an organization renowned for astute insights, Senior Product Manager Steve Ransom specializes in unconventional ideas and lobs them from way outside the box in deep left field. He’s an annoyingly persistent advocate for continuous discovery, rapid prototyping, and frequent customer interviews. A Certified Scrummaster, his specialties include outcome and product curation, creative direction, writing, editing, marketing, publishing, and data analysis.

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